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- Free Download Program Marketing Research Graduate Programs Free
- Free Download Program Marketing Research Graduate Programs
Marketing graduate and post-graduate programs and degrees offered in Canada.
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The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.
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The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.
Fairfield Dolan's STEM Designated Master of Science in Marketing Analytics and Strategy (MAS) program is designed to develop strategic thinking and analytical skills to address today's business needs. Under the guidance of expert faculty, students will develop a deeper foundation in marketing. Courses that are particularly important for marketing research roles and that are included in Regis' program include market opportunity assessment, strategy formulation, and marketing research. As noted on the program's page, the university also offers a degree very suitable to marketing researchers titled M.S. In Organizational Leadership. What is a Marketing Graduate Program? Marketing graduate programs cover advanced topics in marketing management, marketing research and marketing communications through coursework in theory and best business practices. Students could study subjects such as integrated marketing, demand analysis, buyer behavior, marketing campaign planning, digital marketing, pricing theory and more. Accredited Marketing Research programs are important to the success of the graduate, as most companies look for graduates with degrees from accredited colleges and universities. Top online Marketing Research programs will focus on teaching ways of gathering quality information about markets, how to organize and interpret the research, and how.
Marketing majors will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. This is a valuable preparation for careers in consulting and general management and essential for entrepreneurs.
Students begin by taking Marketing Management (MKTG 611 and MKTG 612 or MKTG 613), an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research. Students can choose among many electives to structure a program of study to match their interests and career objectives.
Free Download Program Marketing Research Graduate Programs Free
For more information:https://marketing.wharton.upenn.edu/mba-program/marketing-management-major/
Curriculum
Free Download Program Marketing Research Graduate Programs
A minimum of 19 course units is required for graduation.
Major electives taken on a pass/fail basis cannot be counted toward the Marketing major.
| Code | Title | Course Units |
|---|---|---|
| Marketing Major Requirements | ||
| Core Requirements | ||
| Marketing Management | ||
| Dynamic Marketing Strategy | ||
| Strategic Marketing Simulation | ||
| Marketing Research Courses | ||
| Select 1 course unit of the following: | 1 | |
| Data and Analysis for Marketing Decisions | ||
| Models for Marketing Strategy | ||
| Applied Probability Models in Marketing | ||
| Special Topics: Experiments for Business Decision Making | ||
MKTG 940 & MKTG 941 | Measurement and Data Analysis in Marketing - Part A and Measurement and Data Analysis in Marketing - Part B | |
| Research Methods in Marketing - Part A and Research Methods in Marketing - Part B | ||
| Marketing Elective Courses | ||
| Select 3 course units of 700 or 800 level MKTG courses* | 3 | |
| Electives | ||
| Select 5.5 course units of electives | 5.5 | |
| MBA Core Requirements | 9.5 | |
| Total Course Units | 19 |
| * | Students may take MKTG 770 or MKTG 727, but not both. If MKTG 712, MKTG 771, MKTG 776, or MKTG 809 is selected to satisfy the MKTG Research course requirement, any of the remaining MKTG Research courses listed in this note may be taken toward satisfying these 3 course units. Download free user acceptance test plan template free excel. MKTG 712, MKTG 771, MKTG 776, and MKTG 809 cannot apply to both. No more than one course unit may be earned from the following Independent or Advanced Study courses: MKTG 890, MKTG 893, MKTG 895, MKTG 897, or MKTG 899. |
MBA Core Requirements
| Code | Title | Course Units |
|---|---|---|
| Accounting | ||
| Select one of the following: | 0.5-1 | |
| Fundamentals of Financial Accounting | ||
| Fundamentals of Financial and Managerial Accounting | ||
| Finance1 | ||
| Corporate Finance | ||
| Select one of the following: | 0.5-1 | |
| Corporate Finance | ||
| Corporate Finance (Half CU) | ||
| Macroeconomics | ||
| Select one of the following: | 0.5-1 | |
| Macroeconomics and the Global Economic Environment | ||
| Macroeconomics and The Global Economic Environment (Half CU) | ||
| Legal Studies | ||
| LGST 611 | Responsibility in Global Management | 0.5 |
| or LGST 612 | Responsibility in Business | |
| Microeconomics | ||
| MGEC 611 | Microeconomics for Managers: Foundations | 0.5 |
| MGEC 612 | Microeconomics for Managers: Advanced Applications | 0.5 |
| Management | ||
| MGMT 610 | Foundations of Teamwork and Leadership | 0.5 |
| MGMT 611 | Managing Established Enterprises | 1 |
| or MGMT 612 | Management of Emerging Enterprises | |
| Marketing | ||
| MKTG 611 | Marketing Management | 0.5 |
| MKTG 612 | Dynamic Marketing Strategy | 0.5 |
| or MKTG 613 | Strategic Marketing Simulation | |
| OIDD | ||
| OIDD 611 | Quality and Productivity | 0.5 |
| or OIDD 615 | Operations Strategy | |
| Select one of the following:2 | 0.5 | |
| Quality and Productivity | ||
| Business Analytics | ||
| Online Business Models and the Information-Based Firm | ||
| Innovation | ||
| Operations Strategy | ||
| Statistics | ||
| STAT 613 | Regression Analysis for Business 3 | 1 |
| or STAT 621 | Accelerated Regression Analysis for Business | |
| Management Communication | ||
| WHCP 611 | Management Communication | 0.25 |
| Select one of the following: | 0.25 | |
| Advanced Persuasive Speaking | ||
| Communication Challenges for Entrepreneurs: 'Pitching your Business' | ||
| Persuasive Writing for Business Leaders | ||
| Total Course Units | 9.5 |
| 1 | Students cannot enroll in both FNCE 621 and FNCE 623. |
| 2 | Students must take at least one of OIDD 611 and OIDD 615, and may take both to satisfy the requirement. |
| 3 | STAT 621 is by placement only. |
The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2020 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.
